Statistics show that the printing and packing industries are major economic contributors across the globe. The printing industry alone is said to be worth $825 billion while the packaging industry is expected to grow to $1 trillion by 2025.
Interestingly, a large chunk of this growth is coming from small businesses. In fact, according to a report by IBIS World, small businesses make up 99.7% of all printing establishments in the United States.
This goes to show that the printing and packaging industries offer a lot of opportunities for small businesses to grow and succeed.
Revolution in Printing and Packing Industries
The printing and packaging industry is one of the oldest industries in the world. For centuries, this industry has played a vital role in human civilization.
The printing press was invented in the 15th century and revolutionized how information was disseminated. This led to a surge in literacy rates and the emergence of new ideas and philosophies.
The packaging industry also dates back centuries. The first recorded use of packaging dates back to 10,000 BC when the Mesopotamians used clay pots to store food and other perishable items.
Since then, the printing and packaging industry has come a long way. Today, there are countless innovations that have transformed these industries.
One of the most recent innovations in the industry is digital printing. This technology has made it possible to print on a variety of surfaces, including paper, plastic, metal, and glass.
Digital printing is also more efficient and cost-effective than traditional printing methods. This has led to a surge in the popularity of digital printing, especially among small businesses.
Another innovation that’s transforming the printing and packaging industry is 3D printing. This technology is used to create three-dimensional objects from a digital file.
3D printing is often used for prototyping and small-scale manufacturing. However, it’s also being used to create packaging products such as boxes and containers.
The packaging industry is also benefiting from new materials and technologies. For instance, biodegradable materials are becoming more popular as they’re environmentally friendly.
In addition, RFID tags are being used more often to track products throughout the supply chain. This helps businesses keep track of inventory and ensure that products are delivered on time.
As you can see, the printing and packaging industry is constantly evolving. This means that businesses need to be proactive and stay up-to-date with the latest trends.
So, if you’re a small business owner in the printing or packaging industries, how can you make sure that your business stands out in 2022? Here are a few tips:
1. Keep up with the latest trends
One way to ensure that your small printing or packaging business stands out is by keeping up with the latest trends. This means being aware of the latest technologies, materials, and methods that are being used in the industry.
It’s also important to stay up-to-date with the latest design trends. This way, you can offer your clients the most innovative and stylish packaging options that are currently in demand.
2. Invest in high-quality printing equipment
Another way to make sure that your small business stands out is by investing in high-quality printing equipment. This will allow you to produce superior quality products that will meet the needs and expectations of your clients.
Strive to invest in reliable and durable packaging equipment. As such, you can avoid any delays or disruptions in your production process.
3. Offer a wide range of services
Another way to make your small business stand out is by offering a wide range of services. This means going beyond just printing and packaging products.
Consider offering other services such as design, fulfillment, and shipping. This will give your clients a one-stop-shop experience that they’re sure to appreciate.
4. Focus on customer service
One of the best ways to make your small business stand out is by focusing on customer service. This means providing your clients with the best possible experience from start to finish.
Be responsive to your client’s needs and concerns as this helps you build strong and lasting relationships. Also, make sure to deliver your products on time and as promised.
5. Use social media to your advantage
Social media is a powerful tool that you can use to your advantage. Make sure to create social media accounts for your small business and be active on them.
Post interesting and engaging content that will capture the attention of your target audience. Also, make use of social media advertising to reach a wider audience.
Common Mistakes to Avoid in the Printing and Packaging Business
If you intend to stand out from the other small printing and packaging businesses, you can follow the tips above. However, it is also imperative to note that there are mistakes that some business owners in this niche make. Avoiding such mistakes will catapult your business to greater heights.
Below are some of the common mistakes that you should avoid:
1. Not having a niche
One of the most common mistakes that businesses in the printing and packaging industries make is not having a niche. This means trying to be everything to everyone, which is not possible.
When you don’t have a focus, it’s difficult to stand out from the competition. It also makes it hard to market your business effectively.
2. Not investing in quality
Another mistake that businesses make is not investing in quality. This is especially true when it comes to printing and packaging products.
Some business owners try to save money by opting for lower-quality materials and equipment. However, this often backfires as it results in inferior quality products.
3. Not being online
In today’s digital age, it’s imperative for businesses to have an online presence. Unfortunately, some businesses in the printing and packaging industries are not active online.
This is a mistake as you’re missing out on a huge opportunity to reach a wider audience. Make sure to create a website and be active on social media.
4. Not offering value-added services
Another mistake that businesses make is not offering value-added services. This refers to services that go beyond just printing and packaging products.
As mentioned earlier, some businesses also offer design, fulfillment, and shipping services. This gives their clients a one-stop-shop experience that’s sure to be appreciated.
5. Not focusing on customer service
Customer service is another important aspect of businesses that are often overlooked. Remember, your ultimate goal is to provide your clients with the best possible experience.
This means being responsive to their needs and concerns. It also means delivering your products on time and as promised.
By avoiding the mistakes above, you’ll be well on your way to making your small business stand out in the printing and packaging industry. Just remember to focus on quality, customer service, and offering value-added services. Doing so will help you attract and retain clients, which is essential for any business.
Executive Summary
Small printing and packaging businesses have a myriad of opportunities to make them stand out in 2022, and beyond. Working with a large firm can help grow your business in leaps and bounds.
We are a large printing and packaging B2B company with so much to offer. Our commitment is to help others grow their businesses as well. Talk to us and we will be able to find ways to work together so as to help maximize your profits.
